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\n\u6d88\u8d39\u89c2\u7684\u8fed\u4ee3\u3001AI\u6280\u672f\u7684\u6d8c\u73b0\u3001AR\/VR\u4ea7\u54c1\u7684\u98de\u8dc3\u2026\u2026\u8fd9\u4e9b\u90fd\u6b63\u5728\u6539\u53d8\u7740\u672a\u6765\u7684\u7535\u5546\u53d1\u5c55\u8d8b\u52bf\u3002<\/p>\n
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AI\u5728\u63a8\u52a8\u7535\u5546\u589e\u957f\u65b9\u9762\u53d1\u6325\u7740\u5de8\u5927\u4f5c\u7528\u3002\u7531AI\u9a71\u52a8\u7684\u4e2a\u6027\u5316\u8425\u9500\u3001\u5ba2\u6237\u652f\u6301\u3001\u667a\u80fd\u641c\u7d22\u548c\u81ea\u52a8\u5316\u7b49\u8d8b\u52bf\u73b0\u5df2\u5e7f\u6cdb\u5e94\u7528\u4e8e\u8bb8\u591a\u4f01\u4e1a\u7684\u65e5\u5e38\u8fd0\u8425\u4e2d\u3002<\/p>\n
\u60f3\u8981\u63d0\u5347\u7535\u5546\u4e1a\u7ee9\uff0c\u53ef\u4ee5\u56f4\u7ed5AR\/VR\u3001\u5956\u52b1\u8ba1\u5212\u3001\u793e\u4ea4\u5546\u52a1\u548c\u8ba2\u9605\u6a21\u5f0f\u5236\u5b9a\u8425\u9500\u6218\u7565\u3002<\/p>\n
\u4e30\u5bcc\u7684\u652f\u4ed8\u65b9\u5f0f\u3001\u5feb\u901f\u548c\u514d\u8d39\u9001\u8d27\u3001\u6536\u96c6\u96f6\u65b9\u6570\u636e\u4ee5\u53ca\u8df5\u884c\u7eff\u8272\u6d88\u8d39\u7406\u5ff5\uff0c\u8fd9\u4e9b\u90fd\u80fd\u6709\u6548\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n
\u6280\u672f\u65b9\u9762\uff0c\u5411\u201c\u65e0\u5934\u201d\u73af\u5883\u8fc1\u79fb\u6709\u52a9\u4e8e\u4f01\u4e1a\u83b7\u5f97\u5148\u53d1\u4f18\u52bf\uff0c\u5305\u62ec\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u8986\u76d6\u9762\u548c\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n
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01 \u4e2a\u6027\u5316AI<\/h2>\n
\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u800c\u8a00\uff0c\u4f01\u4e1a\u53ef\u4ee5\u8bad\u7ec3AI\u53bb\u66f4\u597d\u5730\u5206\u6790\u6d88\u8d39\u8005\u7684\u884c\u4e3a\uff0c\u4ece\u800c\u83b7\u5f97\u66f4\u51c6\u786e\u3001\u66f4\u6709\u4ef7\u503c\u7684\u4fe1\u606f\u3002\u5176\u53d1\u6325\u4f5c\u7528\u7684\u4e3b\u8981\u9886\u57df\u4e4b\u4e00\u662f\u4e2a\u6027\u5316\u5b9a\u5236\uff0c\u4f01\u4e1a\u53ef\u4ee5\u57fa\u4e8e\u5bf9\u7528\u6237\u5df2\u6709\u7684\u4e86\u89e3\u6765\u5b9a\u5236\u7528\u6237\u4f53\u9a8c\u3002\u4e00\u9879\u8c03\u67e5\u53d1\u73b0\uff0c\u5982\u679c\u516c\u53f8\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u5176\u4e2d80%\u7684\u6d88\u8d39\u8005\u4f1a\u66f4\u6709\u53ef\u80fd\u6210\u4e3a\u56de\u5934\u5ba2\u3002<\/p>\n
\u5728\u5e94\u7528AI\u548c\u673a\u5668\u5b66\u4e60\u6280\u672f\u65b9\u9762\uff0c\u661f\u5df4\u514b\u4fbf\u662f\u63d0\u4f9b\u9876\u7ea7\u4e2a\u6027\u5316\u670d\u52a1\u7684\u4e00\u5bb6\u4f01\u4e1a\u2014\u2014\u57282022\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff0c\u661f\u5df4\u514b60%\u7684\u51b7\u996e\u8ba2\u5355\u90fd\u662f\u4e2a\u6027\u5316\u5b9a\u5236\u7684\uff0c\u5b83\u4f1a\u4f9d\u636e\u8fc7\u5f80\u7684\u987e\u5ba2\u884c\u4e3a\u6570\u636e\u63d0\u4f9b\u8d85\u4e2a\u6027\u5316\u7684\u6d88\u8d39\u5efa\u8bae\uff0c\u5b9e\u65f6\u5b9a\u5236\u72ec\u7279\u3001\u6709\u5438\u5f15\u529b\u7684\u4f18\u60e0\u4fe1\u606f\uff0c\u5e76\u901a\u8fc7App\u63a8\u9001\u7ed9\u5bf9\u5e94\u7684\u5ba2\u6237\u3002\u5728\u53d1\u9001\u8d85\u8fc740\u4e07\u6761\u4e2a\u6027\u5316\u4fe1\u606f\u4e4b\u524d\uff0c\u5b83\u4f1a\u8003\u8651\u7528\u6237\u7684\u504f\u597d\u3001\u6d3b\u52a8\u3001\u8fc7\u53bb\u7684\u6d88\u8d39\u8bb0\u5f55\u548c\u4f4d\u7f6e\u3002<\/p>\n
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02 \u6df7\u5408\u5546\u4e1a<\/h2>\n
\u6df7\u5408\u5546\u4e1a\u7684\u5176\u4e2d\u4e00\u79cd\u5b9e\u8df5\u662f\u7ebf\u4e0a\u6e20\u9053\u548c\u5b9e\u4f53\u96f6\u552e\u5e97\u7684\u878d\u5408\u3002\u4f8b\u5982\uff0c\u7f51\u8d2d\u81ea\u63d0\u2014\u2014\u5ba2\u6237\u5728\u7f51\u4e0a\u7ed3\u8d26\uff0c\u7136\u540e\u5728\u5e97\u5185\u6216\u63d0\u8d27\u7ad9\u63d0\u8d27\u3002\u7f51\u4e0a\u8d2d\u7269\u7684\u4fbf\u5229\u6027\u3001\u5feb\u901f\u4fbf\u6377\u7684\u5e97\u5185\u63d0\u8d27\u548c\u514d\u8fd0\u8d39\u653f\u7b56\uff0c\u90fd\u5728\u7a33\u6b65\u63a8\u52a8\u8fd9\u4e00\u6d88\u8d39\u6a21\u5f0f\u7684\u589e\u957f\u3002<\/p>\n
\u53e6\u5916\uff0c\u201c\u7ebf\u4e0a\u8c03\u7814\uff0c\u7ebf\u4e0b\u8d2d\u4e70\u201d\uff08research online, purchase offline, ROPO\uff09\u7684\u6d88\u8d39\u6a21\u5f0f\u4e5f\u4f1a\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002\u9664\u4e86\u96f6\u8fd0\u8d39\uff0cROPO\u8fd8\u80fd\u786e\u4fdd\u5546\u54c1\u66f4\u5339\u914d\u5ba2\u6237\u9700\u6c42\u3002\u6bd5\u7adf\uff0c56%\u7684\u6d88\u8d39\u8005\u90fd\u5e0c\u671b\u5728\u8d2d\u4e70\u524d\u770b\u5230\u3001\u89e6\u6478\u548c\u611f\u53d7\u4ea7\u54c1\u3002<\/p>\n
\u6b64\u5916\uff0c\u7535\u5546\u4e1a\u4e3b\u8fd8\u53ef\u4ee5\u9009\u62e9\u6e10\u8fdb\u5f0f\u7f51\u7edc\u5e94\u7528\uff08PWA\uff09\u6765\u6ee1\u8db3\u559c\u6b22\u5728\u7ebf\u8d2d\u7269\u7684\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u5b83\u53ef\u4ee5\u517c\u5bb9\u4e0d\u540c\u7684\u8bbe\u5907\u548c\u6d4f\u89c8\u5668\uff0c\u80fd\u5f88\u597d\u5730\u4f18\u5316\u624b\u673a\u7528\u6237\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u7279\u522b\u662f\u5bf9\u4e8e\u90a3\u4e9b\u9700\u8981\u5728\u6253\u9020\u7535\u5546App\u8fd8\u662f\u7f51\u7ad9\u4e4b\u95f4\u505a\u51fa\u9009\u62e9\u7684\u4f01\u4e1a\u4e3b\u6765\u8bf4\uff0cPWA\u662f\u5f88\u597d\u7684\u53cc\u8d62\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n
03 AR\u4e0eVR<\/h2>\n
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\u5b9c\u5bb6\u662f\u79ef\u6781\u63a8\u52a8AR\u6280\u672f\u5e94\u7528\u7684\u516c\u53f8\u4e4b\u4e00\u3002 \u501f\u52a9\u82f9\u679c\u7684ARKit\u5e73\u53f0\uff0c\u5b9c\u5bb6\u7684App\u53ef\u4ee5\u8ba9\u6d88\u8d39\u8005\u5728\u5bb6\u4e2d\u5c31\u80fd\u67e5\u770b\u6570\u5b573D\u7248\u7684\u4ea7\u54c1\u5f71\u50cf\uff0c\u5e76\u68c0\u67e5\u67d0\u4ef6\u5bb6\u5177\u548c\u5bb6\u91cc\u5176\u5b83\u7269\u54c1\u662f\u5426\u5339\u914d\u3002<\/p>\n
04 \u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09<\/h2>\n
CRM\u5305\u542b\u7535\u5546\u4f01\u4e1a\u7ba1\u7406\u5ba2\u6237\u4e92\u52a8\u7684\u5de5\u5177\u548c\u7b56\u7565\u4e24\u5927\u65b9\u9762\u3002CRM\u80fd\u8ba9\u4f01\u4e1a\u4e3b\u66f4\u597d\u5730\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\u548c\u884c\u4e3a\uff0c\u4ece\u800c\u6709\u7684\u653e\u77e2\u5730\u52a0\u5f3a\u8054\u7cfb\u5e76\u5efa\u7acb\u5fe0\u8bda\u7684\u5ba2\u6237\u57fa\u7840\u3002<\/p>\n
\u5fe0\u8bda\u5ea6\u4e0e\u5956\u52b1\u8ba1\u5212\u662f\u6781\u4f73\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7b56\u7565\u3002\u6709\u6570\u636e\u663e\u793a\uff0c75%\u7684\u987e\u5ba2\u559c\u6b22\u63d0\u4f9b\u5956\u52b1\u7684\u516c\u53f8\uff0c\u8fd9\u4e9b\u5956\u52b1\u9879\u76ee\u5c06\u5ba2\u6237\u4fdd\u7559\u7387\u63d0\u9ad8\u4e865%\uff0c\u5229\u6da6\u63d0\u9ad8\u4e8625%\u523095%\u3002<\/p>\n
\u4f8b\u5982\uff0cThe North Face\u7684\u5fe0\u8bda\u5ea6\u8ba1\u5212XPLR Pass\u8ba9\u987e\u5ba2\u901a\u8fc7\u51e0\u4e2a\u64cd\u4f5c\u6765\u83b7\u5f97\u79ef\u5206\u2014\u2014\u8d2d\u4e70\u5546\u54c1\u3001\u95e8\u5e97\u6253\u5361\u3001\u63a8\u8350\u670b\u53cb\u3002\u6bcf100\u79ef\u5206\u53ef\u5151\u636210\u7f8e\u5143\u7684\u4ee3\u91d1\u5238\uff0c\u7528\u4e8e\u8d2d\u4e70\u4ea7\u54c1\u3002\u9ad8\u7ea7\u4f1a\u5458\u8fd8\u53ef\u83b7\u5f97\u72ec\u5bb6\u4ea7\u54c1\u3001\u751f\u65e5\u793c\u7269\u548c\u4ea7\u54c1\u8bd5\u7528\u7684\u673a\u4f1a\u7b49\u3002<\/p>\n
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05 \u5ba2\u6237\u652f\u6301<\/h2>\n
\u9ad8\u8d28\u91cf\u7684\u5ba2\u6237\u652f\u6301\u670d\u52a1\u662f\u6bcf\u4e2a\u4f01\u4e1a\u8fd0\u4f5c\u548c\u751f\u5b58\u7684\u5173\u952e\u300281%\u7684\u5ba2\u6237\u8ba4\u4e3a\uff0c\u4f18\u8d28\u7684\u552e\u540e\u670d\u52a1\u652f\u6301\u4f53\u9a8c\u4f1a\u4fc3\u8fdb\u91cd\u590d\u8d2d\u4e70\u3002\u5176\u4e2d\uff0c\u95ee\u8be2\u54cd\u5e94\u901f\u5ea6\u81f3\u5173\u91cd\u8981\u2014\u201460%\u7684\u5ba2\u6237\u8ba4\u4e3a10\u5206\u949f\u6216\u66f4\u77ed\u7684\u65f6\u95f4\u662f\u5373\u65f6\u54cd\u5e94\u65f6\u95f4\u7684\u57fa\u51c6\u3002\u516c\u53f8\u53ef\u4ee5\u4f7f\u7528AI\u804a\u5929\u673a\u5668\u4eba\u6765\u6539\u5584\u5ba2\u6237\u670d\u52a1\uff0c\u63d0\u4f9b\u66f4\u5feb\u3001\u66f4\u51c6\u786e\u7684\u56de\u590d\uff0c\u8fd8\u80fd\u591f\u4ee5\u6b64\u6536\u96c6\u6570\u636e\u4ee5\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n
\u4f18\u8863\u5e93\u7684Uniqlo IQ\u804a\u5929\u673a\u5668\u4eba\u5c31\u662f\u66f4\u8fdb\u4e00\u6b65\u7684\u4ee3\u8868\u3002\u9664\u4e86\u63d0\u4f9b\u5ba2\u6237\u670d\u52a1\uff0c\u5b83\u8fd8\u4f1a\u4e3b\u52a8\u4e3a\u5ba2\u6237\u63a8\u8350\u6700\u9002\u5408\u6700\u8fd1\u8d2d\u4e70\u7684\u7269\u54c1\uff0c\u5e76\u80fd\u6839\u636e\u7740\u88c5\u573a\u5408\u63a8\u8350\u5408\u9002\u7684\u5957\u88c5\u3002<\/p>\n
06 \u793e\u4ea4\u7535\u5546<\/h2>\n
\u793e\u4ea4\u5a92\u4f53\u662f\u5341\u5206\u6709\u6548\u7684\u96f6\u552e\u6e20\u9053\uff0c\u80fd\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u624b\u673a\u8d2d\u7269\u7684\u4f18\u52bf\u3002\u5f97\u76ca\u4e8e\u793e\u5a92\u8f6f\u4ef6\u5185\u7f6e\u7684\u7535\u5546\u5e73\u53f0\uff0c\u5982\u6296\u97f3\u5546\u57ce\u3001\u5c0f\u7ea2\u4e66\u5e97\u94fa\u7b49\uff0c\u4f01\u4e1a\u4e3b\u53ef\u4ee5\u65b9\u4fbf\u5730\u4ee5\u8f83\u4f4e\u6210\u672c\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\uff0c\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n
\u53e6\u5916\uff0c\u7f51\u7ea2\/KOL\u5e26\u8d27\u6709\u52a9\u4e8e\u63a8\u52a8\u81ea\u7136\u6d41\u91cf\u5e76\u5438\u5f15\u65b0\u5ba2\u6237\u3002\u5f88\u591a\u65f6\u5019\uff0c\u7f51\u7ea2\/KOL\u5236\u4f5c\u7684\u5185\u5bb9\u6709\u7740\u66f4\u9ad8\u7684\u53c2\u4e0e\u5ea6\uff0c\u6570\u636e\u8868\u73b0\u4e5f\u66f4\u597d\u3002<\/p>\n
\u5728\u7ebf\u96f6\u552e\u5546Net-A-Porter\u5728\u7f51\u7ea2\/KOL\u8425\u9500\u65b9\u9762\u505a\u5f97\u5f88\u597d\u3002 \u4f5c\u4e3a\u4e3b\u8981\u53d1\u5e03\u65f6\u5c1a\u548c\u751f\u6d3b\u65b9\u5f0f\u65b9\u9762\u7684\u6587\u7ae0\u7684Net-A-Porter\uff0c\u5728\u4ecb\u7ecd\u5177\u6709\u5f71\u54cd\u529b\u7684\u4eba\u3001\u660e\u661f\u548c\u884c\u4e1a\u540d\u4eba\u65f6\uff0c\u8f6f\u4ef6\u4f1a\u5728\u53d7\u8bbf\u5bf9\u8c61\u7684\u7167\u7247\u4e0b\u63d0\u4f9b\u8d2d\u4e70\u540d\u4eba\u6240\u7a7f\u670d\u88c5\u7684\u9500\u552e\u94fe\u63a5\u3002<\/p>\n
\u6b64\u5916\uff0c\u8fd8\u6709\u76f4\u64ad\u5356\u8d27\u529f\u80fd\uff0c\u8fd9\u4e5f \u662f\u6700\u6709\u524d\u9014\u7684\u7535\u5546\u8d8b\u52bf\u4e4b\u4e00\u3002\u76f4\u64ad\u8d2d\u7269\u53ef\u80fd\u5728\u672a\u6765\u91cd\u5851\u7535\u5546\u65b9\u9762\u53d1\u6325\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002 \u60f3\u8981\u6293\u4f4f\u8fd9\u4e00\u7535\u5546\u8d8b\u52bf\uff0c\u53ef\u4ee5\u7814\u7a76\u4e00\u4e0b\u4f60\u7684\u53d7\u4f17\u662f\u5426\u559c\u6b22\u8fd9\u6837\u7684\u5f62\u5f0f\u3002 \u6bd4\u5982\u901a\u8fc7\u8ffd\u8e2a\u89c2\u770b\u6b21\u6570\u548c\u8f6c\u6362\u7387\uff0c\u6765\u8861\u91cf\u53d7\u4f17\u5bf9\u76f4\u64ad\u5e26\u8d27\u7684\u5174\u8da3\u3002<\/p>\n
07 \u8ba2\u9605\u6a21\u5f0f<\/h2>\n
\u8ba2\u9605\u5236\u5df2\u6210\u4e3a\u7535\u5546\u884c\u4e1a\u7684\u4e3b\u8981\u8d8b\u52bf\u4e4b\u4e00\uff0c\u56e0\u4e3a\u5b83\u4e3a\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u7ecf\u5e38\u6027\u652f\u51fa\u63d0\u4f9b\u4e86\u5207\u5b9e\u53ef\u884c\u7684\u89e3\u51b3\u65b9\u6848\u3002\u4ece\u6d41\u5a92\u4f53\u670d\u52a1\u5230\u6bcf\u6708\u8863\u7269\u914d\u9001\uff0c\u518d\u5230\u6bcf\u65e5\u9910\u98df\uff0c\u5404\u79cd\u4ea7\u54c1\u90fd\u53ef\u4ee5\u8ba2\u9605\u3002\u4e0d\u8fc7\uff0c\u5982\u4f55\u7ef4\u6301\u4e00\u4e2a\u4f4e\u6c34\u5e73\u7684\u5ba2\u6237\u6d41\u5931\u7387\u662f\u8fd9\u4e00\u6570\u5b57\u5546\u4e1a\u6a21\u5f0f\u9762\u4e34\u7684\u4e3b\u8981\u6311\u6218\u4e4b\u4e00\u3002<\/p>\n
08 \u65e0\u5934\u7535\u5546<\/h2>\n
\u201c\u65e0\u5934\u7535\u5546\u201d\uff08headless eCommerce\uff09\u662f\u6781\u5177\u6f5c\u529b\u7684\u4e0b\u4e00\u4ee3\u7535\u5546\u89e3\u51b3\u65b9\u6848\uff0c\u5b83\u5c06\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u7684\u524d\u7aef\u548c\u540e\u7aef\u5206\u79bb\u3002\u901a\u8fc7API\uff08application programming interfaces\uff0c\u5e94\u7528\u7a0b\u5e8f\u7f16\u7a0b\u63a5\u53e3\uff09\uff0c\u65e0\u5934\u5546\u52a1\u53ef\u4ee5\u5411\u4efb\u4f55\u524d\u7aef\u6846\u67b6\u4ea4\u4ed8\u5185\u5bb9\u3002<\/p>\n
\u6709\u4e86\u8fd9\u6837\u7684\u67b6\u6784\uff0c\u7535\u5546\u8d2d\u7269\u5c06\u4e0d\u518d\u5c40\u9650\u4e8e\u53f0\u5f0f\u673a\u3001\u7b14\u8bb0\u672c\u7535\u8111\u548c\u79fb\u52a8\u8bbe\u5907\u3002\u6d88\u8d39\u8005\u53ef\u4ee5\u901a\u8fc7\u4efb\u4f55\u7269\u8054\u7f51\uff08IoT\uff09\u8bbe\u5907\u6d4f\u89c8\u548c\u8d2d\u4e70\u559c\u6b22\u7684\u4ea7\u54c1\u3002<\/p>\n
\u65e0\u5934\u7535\u5546\u4e0d\u4ec5\u80fd\u5728\u591a\u5e73\u53f0\u63d0\u4f9b\u4e00\u81f4\u7684\u4f18\u79c0\u8d2d\u7269\u4f53\u9a8c\uff0c\u589e\u52a0\u4e86\u6280\u672f\u4e0a\u7684\u7075\u6d3b\u6027\uff0c\u8fd8\u80fd\u6709\u6548\u63d0\u5347\u9500\u552e\u8986\u76d6\u3002 \u4e0e\u6b64\u540c\u65f6\uff0c\u56e0\u4e3a\u6280\u672f\u7684\u4fbf\u5229\u6027\uff0c\u5168\u6e20\u9053\u9500\u552e\u4e5f\u80fd\u5f97\u5230\u6709\u6548\u7b80\u5316\u3002 \u5728\u672a\u6765\uff0c\u5c06\u4f1a\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u7535\u5546\u4f01\u4e1a\u5229\u7528\u8fd9\u4e00\u6280\u672f\u67b6\u6784\u6765\u7b80\u5316\u6d41\u7a0b\uff0c\u6700\u7ec8\u4fc3\u6210\u5176\u6210\u4e3a\u672a\u6765\u5728\u7ebf\u8d2d\u7269\u8d8b\u52bf\u7684\u4e00\u90e8\u5206\u3002<\/p>\n
09 \u66f4\u7075\u6d3b\u7684\u652f\u4ed8\u65b9\u5f0f<\/h2>\n<\/p>\n
\u4e16\u754c\u4e0a\u7684\u4e0d\u540c\u5730\u533a\u5bf9\u652f\u4ed8\u65b9\u5f0f\u7684\u6b22\u8fce\u7a0b\u5ea6\u4e0d\u540c\u3002\u4f8b\u5982\uff0c\u5728\u97e9\u56fd\uff0c\u5927\u591a\u6570\u4eba\u9752\u7750\u4fe1\u7528\u5361\u652f\u4ed8\u3002\u800c\u5728\u6cf0\u56fd\uff0c\u94f6\u884c\u8f6c\u8d26\u662f\u5f88\u53d7\u6b22\u8fce\u7684\u652f\u4ed8\u65b9\u5f0f\u3002\u6240\u4ee5\uff0c\u4e0d\u8981\u56e0\u652f\u4ed8\u65b9\u5f0f\u7684\u95ee\u9898\u800c\u9519\u5931\u6f5c\u5728\u4e70\u5bb6\u3002\u5982\u679c\u4f60\u76ee\u6807\u662f\u6253\u9020\u4e00\u5bb6\u56fd\u9645\u7684\u7535\u5546\u4f01\u4e1a\uff0c\u9700\u8981\u8003\u8651\u63d0\u4f9b\u6d41\u884c\u7684\u591a\u6837\u5316\u652f\u4ed8\u65b9\u5f0f\uff0c\u4ee5\u62a2\u5360\u5148\u673a\u3002<\/p>\n
\u201c\u5148\u4e70\u540e\u4ed8\u201d\uff08BNPL\uff09\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5206\u671f\u4ed8\u6b3e\u8d2d\u4e70\u5546\u54c1\u7684\u9009\u9879\uff0c\u800c\u4e14\u901a\u5e38\u662f\u514d\u606f\u7684\u3002\u7531\u4e8e\u4f7f\u7528\u95e8\u69db\u4f4e\uff0cBNPL\u8fd8\u662f\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u7684\u597d\u65b9\u6cd5\u3002\u800c\u5176\u8f83\u4f4e\u7684\u9996\u4ed8\u6b3e\u4e5f\u4f1a\u589e\u52a0\u5ba2\u6237\u7684\u8d2d\u4e70\u4fe1\u5fc3\uff0c\u5728\u4fc3\u8fdb\u9500\u552e\u989d\u7684\u540c\u65f6\uff0c\u8fd8\u964d\u4f4e\u4e8635%\u7684\u201c\u8d2d\u7269\u8f66\u653e\u5f03\u7387\u201d\u3002<\/p>\n
10 \u8bed\u97f3\u548c\u56fe\u50cf\u641c\u7d22<\/h2>\n
\u7814\u7a76\u8868\u660e\uff0c62%\u7684\u5343\u79a7\u4e00\u4ee3\u548cZ\u4e16\u4ee3\u60f3\u8981\u4f7f\u7528\u56fe\u50cf\u641c\u7d22\u6280\u672f\uff0c\u4f46\u53ea\u6709\u7ea68%\u7684\u54c1\u724c\u63d0\u4f9b\u8fd9\u4e00\u529f\u80fd\u3002\u65f6\u5c1a\u8d2d\u7269\u7f51\u7ad9ASOS\u7684\u56fe\u50cf\u641c\u7d22\u529f\u80fd\u662f\u901a\u8fc7\u201c\u98ce\u683c\u5339\u914d\u201d\u6765\u5b9e\u73b0\u7684\u3002\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u4e0a\u4f20\u60f3\u8981\u7684\u5546\u54c1\u7167\u7247\uff0c\u6700\u7ec8\u83b7\u5f97\u4e0e\u4e0a\u4f20\u7684\u56fe\u7247\u6700\u76f8\u4f3c\u7684\u4ea7\u54c1\u5217\u8868\u3002<\/p>\n
\u60f3\u8981\u628a\u63e1\u4f4f\u8fd9\u4e00\u7535\u5546\u6f6e\u6d41\u7684\u4f01\u4e1a\u4e3b\u53ef\u4ee5\u91cd\u70b9\u5173\u6ce8\u81ea\u5df1\u7684\u4ea7\u54c1\u56fe\u7247\uff0c\u8d8a\u9ad8\u8d28\u91cf\u7684\u4ea7\u54c1\u56fe\u7247\u8d8a\u80fd\u4e3a\u4f60\u4eec\u5e26\u6765\u4f18\u52bf\u3002 \u5165\u9a7b\u652f\u6301\u56fe\u50cf\u641c\u7d22\u529f\u80fd\u7684\u5e73\u53f0\uff0c\u5c06\u80fd\u66f4\u5bb9\u6613\u8ba9\u6f5c\u5728\u5ba2\u6237\u627e\u5230\u4f60\u4eec\u3002<\/p>\n
\u8bed\u97f3\u641c\u7d22\u4e5f\u662f\u4e00\u5927\u8d8b\u52bf\u3002\u636e\u8c03\u67e5\uff0c\u7ea647%\u7684\u6d88\u8d39\u8005\u5728\u7f51\u8d2d\u65f6\u4f1a\u4f7f\u7528\u8bed\u97f3\u641c\u7d22\uff0c\u5176\u4e2d58%\u7684\u6d88\u8d39\u8005\u5bf9\u7f51\u8d2d\u4f53\u9a8c\u8868\u793a\u6ee1\u610f\u3002 \u5176\u4e2d\uff0c61%\u7684\u53d7\u8bbf\u8005\u8868\u793a\u4f1a\u901a\u8fc7\u8bed\u97f3\u53bb\u590d\u8d2d\u4e4b\u524d\u7684\u8ba2\u5355\u4ea7\u54c1\uff0c\u5176\u4e2d\u6d88\u8d39\u6700\u591a\u7684\u5546\u54c1\u662f\u65e5\u7528\u54c1\u3002<\/p>\n
\u4f01\u4e1a\u5728\u8fd9\u65b9\u9762\u8981\u505a\u9488\u5bf9\u6027\u7684\u4f18\u5316\u548c\u51c6\u5907\uff1a \u8981\u5c06\u81ea\u5df1\u7684\u5546\u5e97\u6216\u4ea7\u54c1\u5c3d\u53ef\u80fd\u6392\u5728\u7535\u5546\u5e73\u53f0\u6216\u8005\u641c\u7d22\u5f15\u64ce\u641c\u7d22\u7684\u524d\u5217\u3002 \u56e0\u4e3a\u5f53\u4eba\u4eec\u4f7f\u7528\u8bed\u97f3\u52a9\u624b\u641c\u7d22\u4ea7\u54c1\u6216\u670d\u52a1\u65f6\uff0c\u8bed\u97f3\u52a9\u624b\u901a\u5e38\u53ea\u4f1a\u63d0\u4f9b\u6392\u540d\u9760\u524d\u7684\u51e0\u4e2a\u9009\u9879\u3002 \u6b64\u5916\uff0c\u8fd8\u9700\u8981\u9002\u5f53\u8003\u8651\u5173\u952e\u8bcd\u7b56\u7565\uff0c\u4eba\u4eec\u5728\u8bed\u97f3\u641c\u7d22\u65f6\uff0c\u66f4\u503e\u5411\u4e8e\u95ee\u5b8c\u6574\u7684\u95ee\u9898\uff0c\u800c\u4e0d\u662f\u77ed\u8bed\u3002<\/p>\n
\u4f8b\u5982\uff0c\u6211\u4eec\u7528\u6587\u5b57\u641c\u7d22\u65f6\uff0c\u53ef\u80fd\u53ea\u4f1a\u6253\u201c\u77ed\u8896\u201d\u4e24\u4e2a\u5b57\uff0c\u4f46\u662f\u7528\u8bed\u97f3\u641c\u7d22\uff0c\u4f1a\u76f4\u63a5\u8bf4\uff1a \u201c\u54ea\u5bb6\u5bbd\u677e\u7537\u58ebT\u6064\u597d\u8bc4\u6700\u591a\uff1f \u201d<\/p>\n
11 \u8f6c\u5316\u7387\u4f18\u5316<\/h2>\n
\u7535\u5546\u8fd0\u8425\u7684\u91cd\u8981\u5de5\u4f5c\u4e4b\u4e00\u5c31\u662f\u5c06\u8bbf\u95ee\u6d41\u91cf\u8f6c\u5316\u4e3a\u6d88\u8d39\u7528\u6237\u3002\u53ef\u4ee5\u8003\u8651\u5e94\u7528\u8f6c\u5316\u7387\u4f18\u5316\uff08Conversion Rate Optimization\uff0cCRO\uff09\u76f8\u5173\u7684\u7b56\u7565\u6765\u4fc3\u8fdb\u7f51\u7ad9\u8bbf\u5ba2\u8d2d\u4e70\u4f60\u4eec\u7684\u4ea7\u54c1\u3002<\/p>\n
\u597d\u7684CRO\u7b56\u7565\u5fc5\u5b9a\u662f\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u3002\u5728\u672a\u6765\uff0c\u4f1a\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u8425\u9500\u4eba\u5458\u5c06\u4e13\u6ce8\u4e8e\u7814\u7a76\u5982\u4f55\u66f4\u597d\u5438\u5f15\u53d7\u4f17\uff0c\u4ee5\u53ca\u5982\u4f55\u964d\u4f4e\u6d88\u8d39\u963b\u529b\u7b49\u65b9\u9762\uff0c\u4ece\u800c\u5c3d\u53ef\u80fd\u5730\u4fdd\u8bc1\u6700\u4f73\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n
\u56e0\u6b64\uff0c\u4f01\u4e1a\u8981\u5236\u5b9a\u76f8\u5e94\u7684\u7535\u5546\u53d1\u5c55\u6218\u7565\uff0c\u4f18\u5316\u6bcf\u4e2a\u5ba2\u6237\u63a5\u89e6\u70b9\uff0c\u5305\u62ec\u843d\u5730\u9875\u3002\u843d\u5730\u9875\u6570\u91cf\u8d8a\u591a\uff0c\u8d8a\u80fd\u7cbe\u7ec6\u5339\u914d\u4e0d\u540c\u7c7b\u578b\u7684\u7528\u6237\uff0c\u636e\u7814\u7a76\uff0c\u8d85\u8fc730\u4e2a\u843d\u5730\u9875\u7684\u7f51\u7ad9\uff0c\u6bd4\u62e5\u6709\u5c11\u4e8e10\u4e2a\u843d\u5730\u9875\u7684\u7f51\u7ad9\uff0c\u6f5c\u5728\u5ba2\u6237\u7684\u8f6c\u5316\u7387\u8981\u9ad8\u51fa7\u500d\u3002 \u6b64\u5916\uff0c\u7f51\u7ad9\u7684\u6587\u6848\u8981\u5c3d\u91cf\u7b80\u5355\u660e\u4e86\uff0c\u51cf\u5c11\u4e0d\u5fc5\u8981\u7684\u5e72\u6270\u3002<\/p>\n
12 \u8425\u9500\u81ea\u52a8\u5316<\/h2>\n
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13 \u5feb\u901f\u548c\u514d\u8d39\u9001\u8d27\u9009\u9879<\/h2>\n
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14 \u96f6\u65b9\u6570\u636e<\/h2>\n
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15 \u7eff\u8272\u7535\u5546<\/h2>\n
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