{"id":3571,"date":"2023-09-09T08:54:11","date_gmt":"2023-09-09T00:54:11","guid":{"rendered":""},"modified":"2023-09-09T08:54:11","modified_gmt":"2023-09-09T00:54:11","slug":"","status":"publish","type":"post","link":"http:\/\/www.idea2003.com\/dongtai\/3571.html","title":{"rendered":"\u5728Lululemon\u7684\u201c\u5927\u4f1e\u201d\u4e4b\u4e0b\uff0c\u8fd8\u6709\u745c\u4f3d\u54c1\u724c\u8dd1\u51fa10\u4ebf\u7f8e\u91d1\u5e74GMV"},"content":{"rendered":"

\u7f16\u8005\u6309\uff1a\u672c\u6587\u6765\u81ea\u5fae\u4fe1\u516c\u4f17\u53f7 \u767d\u9cb8\u51fa\u6d77\uff08ID\uff1abaijingapp\uff09\uff0c\u4f5c\u8005\uff1a\u8d75\u601d\u5c27\uff0c\u7f16\u8f91\uff1a\u6bb7\u89c2\u6653\uff0c\u5fae\u65b0\u521b\u60f3\u7ecf\u6388\u6743\u8f6c\u8f7d\u3002<\/p>\n<\/p>\n

Lululemon \u51ed\u501f\u4e00\u6761\u745c\u4f3d\u88e4\u9020\u51fa\u4e00\u4e2a\u5e02\u503c 490 \u4ebf\u5927\u54c1\u724c\u7684\u4f20\u5947\u6545\u4e8b\u8ba9\u4e0d\u5c11\u521b\u4e1a\u8005\u5c06\u5176\u589e\u957f\u6253\u6cd5\u5949\u4e3a\u572d\u81ec\u3002\u5bf9\u6807 Lululemon\u3001\u60f3\u505a Lululemon \u5e73\u66ff\u7684\u54c1\u724c\u8fd9\u4e9b\u5e74\u5c42\u51fa\u4e0d\u7a77\u3002\u4e0d\u8fc7\u5bf9\u4e8e\u51fa\u6d77\u54c1\u724c\u6765\u8bf4\uff0cLululemon \u4ece\u7ebf\u4e0b\u5e97\u8d77\u5bb6\uff0c\u901a\u8fc7\u5065\u8eab\u623f\u3001\u745c\u4f3d\u9986\u5411\u5916\u201c\u4eba\u8089\u6e17\u900f\u201d\u7684\u6253\u6cd5\u4e0a\u624b\u95e8\u69db\u592a\u9ad8\uff0c\u4f3c\u4e4e\u6ca1\u90a3\u4e48\u597d\u6548\u4eff\u3002<\/p>\n

\u5bf9\u4e8e\u5927\u591a\u6570\u901a\u8fc7\u7535\u5546\u9500\u552e\uff0c\u8f7b\u88c5\u4e0a\u9635\u8bd5\u63a2\u6d77\u5916\u6d88\u8d39\u8005\u559c\u597d\uff0c\u83b7\u5f97\u7a33\u5b9a\u7528\u6237\u7fa4\u540e\u624d\u8003\u8651\u62d3\u5c55\u7ebf\u4e0b\u7684\u51fa\u6d77\u54c1\u724c\u6765\u8bf4\uff0c\u53e6\u4e00\u4e2a\u540c\u6837\u4ece\u745c\u4f3d\u88e4\u8d77\u5bb6\u3001\u867d\u7136\u4e5f\u6709\u7ebf\u4e0b\u4f46\u66f4\u591a\u4f9d\u8d56\u4e8e\u7ebf\u4e0a DTC \u7684\u54c1\u724c Alo Yoga \u7684\u53d1\u5c55\u5386\u7a0b\u8c8c\u4f3c\u6709\u66f4\u591a\u53ef\u501f\u9274\u7684\u5730\u65b9\u3002\u5e76\u4e14\u8fd9\u4e4b\u5916\uff0cAlo Yoga \u548c Lululemon \u4e00\u6837\uff0c\u90fd\u5c5e\u4e8e\u4e2d\u9ad8\u7aef\u8fd0\u52a8\u4f11\u95f2\u670d\u9970\u54c1\u724c\uff0c\u4ea7\u54c1\u5b9a\u4ef7\u751a\u81f3\u6bd4 Lululemon \u8fd8\u8981\u66f4\u9ad8\u4e00\u4e9b<\/strong>\uff0c\u5728\u8fd9\u6837\u7684\u5b9a\u4ef7\u4e0b\u75ab\u60c5\u4e09\u5e74\u95f4\u5e74\u5ea6 GMV \u4ece 2 \u4ebf\u7f8e\u91d1\u589e\u957f\u81f3 10 \u4ebf\u7f8e\u91d1\uff0c\u5bf9\u4e8e\u6323\u624e\u4e8e\u6027\u4ef7\u6bd4\u56f4\u57ce\u7684\u51fa\u6d77\u54c1\u724c\u4eec\uff0c\u540c\u6837\u5177\u6709\u53c2\u8003\u610f\u4e49\u3002<\/p>\n<\/p>\n

Lululemon\u201c\u6491\u8d77\u201d\u7684\u745c\u4f3d\u670d\u5e02\u573a\uff0c\u767e\u82b1\u9f50\u653e\uff0cAlo Yoga \u53c8\u6709\u4ec0\u4e48\u7279\u6b8a\u4e4b\u5904\u5462\uff1f<\/p>\n

Lululemon\u5728\u751f\u6d3b\u5316\uff0cAlo Yoga\u805a\u7126\u745c\u4f3d<\/strong><\/h2>\n

2007 \u5e74\uff0cLululemon \u5728\u7ebd\u7ea6\u7eb3\u65af\u8fbe\u514b\u548c\u591a\u4f26\u591a\u8bc1\u5238\u4ea4\u6613\u6240\u540c\u65f6\u4e0a\u5e02\uff0c\u5373\u4fbf\u6700\u540e IPO \u5b9a\u4ef7\u4e0a\u5347\u4e86\u4e0d\u5c11\uff0c\u4f46\u5f00\u76d8\u540e\uff0c\u80a1\u4ef7\u4f9d\u7136\u98d9\u5347\u3002<\/p>\n

\u540c\u4e00\u5e74\uff0c\u4e00\u4e24\u4e2a\u7f8e\u56fd\u6d1b\u6749\u77f6\u672c\u5730\u7684\u7ecf\u9500\u5546\u5f00\u59cb\u5e2e Danny Harris \u548c Marco DeGeorge \u9500\u552e\u4e00\u6279\u540d\u53eb Alo Sports \u7684\u745c\u4f3d\u670d\u3002<\/p>\n

Danny Harris \u548c Marco DeGeorge \u662f\u53d1\u5c0f\uff0c1992 \u5e74\u5728\u6d1b\u6749\u77f6\u5171\u540c\u521b\u7acb\u4e86 Color Image Apparel, Inc.\uff0c\u65d7\u4e0b\u7684\u7b2c\u4e00\u4e2a\u54c1\u724c\u662f Bella+Canvas\uff0c\u4ee5\u8bbe\u8ba1\u548c\u5236\u9020 T \u6064\u51fa\u540d\uff0c\u65e2\u6279\u53d1\u53c8\u96f6\u552e\u3002<\/p>\n

\u4e16\u7eaa\u4e4b\u4ea4\u65f6\uff0c\u745c\u4f3d\u8fd0\u52a8\u5728\u7f8e\u56fd\u5927\u706b\uff0c\u6d1b\u6749\u77f6\u6b63\u662f\u6700\u5148\u611f\u53d7\u5230\u6d41\u884c\u8d8b\u52bf\u7684\u5730\u65b9\u3002\u6ce8\u610f\u5230\u745c\u4f3d\u8fd0\u52a8\u8986\u76d6\u9762\u8fdb\u4e00\u6b65\u6269\u5927\u4ee5\u53ca\u745c\u4f3d\u670d\u884c\u4e1a\u79e9\u5e8f\u65e5\u6e10\u6210\u719f\uff0cDanny Harris \u548c Marco DeGeorge \u4f9d\u9760 Bella+Canvas \u805a\u5408\u7684\u8d44\u6e90\u987a\u5176\u81ea\u7136\u63a8\u51fa\u4e86\u745c\u4f3d\u88e4\u54c1\u7c7b\uff0c\u547d\u540d\u4e3a Alo Sports\u3002<\/p>\n

\u4e00\u5f00\u59cb\uff0c\u521b\u59cb\u4eba\u5927\u6982\u4e5f\u662f\u62b1\u7740\u5c1d\u8bd5\u7684\u6001\u5ea6\uff0c\u8fd9\u4e9b\u745c\u4f3d\u88e4\u5c31\u5728\u539f\u6765\u7684 Bella+Canvas \u5b98\u7f51\u4ee5\u53ca\u51e0\u5bb6\u672c\u5730\u7ecf\u9500\u5546\u9500\u552e\u3002\u76f4\u5230 2014 \u5e74\u4e4b\u540e\uff0cAlo Sports \u6539\u6210 Alo Yoga\uff0c\u5356\u4e86 7 \u5e74\u7684\u745c\u4f3d\u670d\u4e4b\u540e\uff0c\u4e24\u4f4d\u521b\u59cb\u4eba\u624d\u5efa\u7acb\u72ec\u7acb\u7684\u54c1\u724c\u5b98\u7f51\u3002<\/p>\n<\/p>\n

\u4e4b\u524d Alo Yoga \u5728 Bella+Canvas \u4e0b\u9500\u552e<\/p>\n

Chip Wilson \u5f53\u5e74\u7ed9 Lululemon \u8d77\u540d\u662f\u4e3a\u4e86\u8ba9\u65e5\u672c\u6d88\u8d39\u8005\u4e00\u773c\u770b\u51fa\u8fd9\u662f\u4e00\u4e2a\u897f\u65b9\u54c1\u724c\uff0c\u7279\u610f\u5728\u54c1\u724c\u540d\u4e2d\u52a0\u4e86 3 \u4e2a\u201cl\u201d\uff0c\u56de\u5934\u53bb\u770b\uff0c\u591a\u5c11\u6709\u70b9\u968f\u610f\u4e86\u3002Alo Yoga \u5927\u6982\u548c Lululemon \u662f\u4e24\u4e2a\u6781\u7aef\uff0c\u8fc7\u5206\u8ba4\u771f\u5730\u4e3a ALO \u8d4b\u4e88\u4e86\u6df1\u523b\u7684\u6db5\u4e49\u3002<\/p>\n

\u5728\u6210\u7acb\u4e4b\u521d\uff0cALO = air + land + ocean<\/strong>\uff0c\u54c1\u724c\u7528\u4e86 3 \u4e2a\u81ea\u7136\u754c\u4e2d\u7684\u5143\u7d20\u547d\u540d\u54c1\u724c\uff0c\u76ee\u7684\u662f\u8868\u8fbe\u201c\u5c0a\u91cd\u81ea\u7136\u201d\u7684\u7406\u5ff5\uff0c\u5f88\u96be\u60f3\u8c61\u4ece\u6210\u7acb\u4e4b\u521d\uff0cAlo Yoga \u5c31\u5df2\u7ecf\u5728\u8df5\u884c\u73af\u5883\u53cb\u597d\uff0c\u51fa\u9053\u5373\u5b8c\u6210\u4f53\u6216\u8bb8\u5c31\u662f\u8fd9\u6837\u4e86\u5427\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u73af\u5883\u53cb\u597d\u73b0\u5728\u5df2\u7ecf\u6210\u4e3a\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u4eec\u7684\u57fa\u672c\u8981\u6c42\uff0c\u6240\u4ee5\u5173\u4e8e 3 \u4e2a\u5b57\u6bcd\u7684\u5185\u6db5\uff0cAlo Yoga \u8fd1\u51e0\u5e74\u5df2\u7ecf\u4e0d\u600e\u4e48\u63d0\u53ca\u4e86\uff0c\u8fde\u54c1\u724c Logo \u90fd\u5220\u53bb\u4e86\u539f\u672c\u5728 Alo \u4e0b\u7684\u201cAir Land Ocean\u201d\u3002<\/p>\n

\u53d6\u4ee3\u201c A\u3001L\u3001O\u201d\u6210\u4e3a\u54c1\u724c\u4e3b\u8981\u7406\u5ff5\u7684\u6210\u4e3a\u4e86\u201cbring yoga to the world\uff08\u5c06\u745c\u4f3d\u4f20\u64ad\u5230\u5168\u7403\uff09\u201d\u3002<\/strong>Lululemon \u867d\u7136\u4ece\u745c\u4f3d\u88e4\u5207\u5165\u5e02\u573a\uff0c\u4f46\u968f\u7740\u4ea7\u54c1\u7ebf\u62d3\u5c55\uff0c\u54c1\u724c\u5df2\u7ecf\u5728\u6709\u610f\u65e0\u610f\u95f4\u5f31\u5316\u4e86\u6700\u521d\u88ab\u7528\u6237\u719f\u77e5\u7684\u8bb0\u5fc6\u70b9\uff0c\u8fd9\u79cd\u6539\u53d8\u65e0\u53ef\u539a\u975e\u3002\u73b0\u5728 Lululemon \u53ef\u80fd\u66f4\u50cf\u4e00\u4e2a\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c\uff0c\u5176\u54c1\u724c slogan \u4e5f\u6539\u4e3a\u4e86\u201cWe live a life we love\u201d\u3002\u76f8\u8f83\u4e4b\u4e0b\uff0cAlo Yoga \u9009\u62e9\u4e86\u4e0d\u6539\u53d8\uff0c\u4f46\u8fd9\u79cd\u575a\u6301\u4f3c\u4e4e\u8ba9\u5b83\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u5f62\u6210\u4e86\u8f83\u5f3a\u7684\u5dee\u5f02\u5316\uff0c\u8fd9\u4e00\u70b9\u4ece\u5176\u7ebf\u4e0a\u7ebf\u4e0b\u6253\u6cd5\u4e2d\u53ef\u4ee5\u7aa5\u89c1\u4e00\u4e8c\u3002<\/p>\n

\u5341\u5e74\u5982\u4e00\u65e5\u7684\u201c\u753b\u98ce\u201d\uff0c<\/strong>Alo Yoga \u6f14\u7ece\u7eaf\u7cb9\u7684\u793e\u5a92\u8fd0\u8425<\/strong><\/h2>\n

Alo Yoga \u6210\u7acb\u4e4b\u521d\u867d\u7136\u501f\u52a9\u521b\u59cb\u56e2\u961f\u7684\u8d44\u6e90\u901a\u8fc7\u90e8\u5206\u672c\u5730\u7ecf\u9500\u5546\u552e\u5356\uff0c\u4f46\u9500\u552e\u989d\u5927\u5934\u4ecd\u7136\u6765\u81ea\u7ebf\u4e0a\uff0c\u76f4\u5230\u73b0\u5728\u4e5f\u662f\u5982\u6b64\u3002\u5f53 Lululemon \u901a\u8fc7\u5c06\u5e97\u9762\u5f00\u5728\u5065\u8eab\u623f\u3001\u745c\u4f3d\u9986\u5468\u56f4\uff0c\u901a\u8fc7\u6559\u58eb\u83b7\u5ba2\u65f6\uff0c\u7f3a\u5c11\u7ebf\u4e0b\u4ea4\u4e92\u573a\u666f\u7684 Alo Yoga \u6293\u4f4f\u4e86\u51e0\u6b3e\u793e\u5a92\u4ea7\u54c1\u5feb\u901f\u53d1\u5c55\u5e26\u6765\u7684\u6d41\u91cf\u7ea2\u5229\uff0c\u901a\u8fc7\u7ebf\u4e0a\u5b9e\u73b0\u4e86\u589e\u957f\u3002<\/p>\n

\u65e9\u671f\u7684 Alo Yoga \u4ee5 Facebook \u4e3a\u6839\u636e\u5730\uff0cFacebook \u4e3b\u8981\u8d1f\u8d23\u6d3b\u52a8\u7b56\u5212\u3001\u5185\u5bb9\u53d1\u5e03\uff0cTwitter \u5219\u4e3b\u8981\u8d1f\u8d23\u8f6c\u53d1\u8fd9\u4e9b\u4fe1\u606f\u3002<\/p>\n

Alo Yoga \u65e9\u671f\u9762\u5411\u666e\u901a\u7528\u6237\u4e3b\u8981\u901a\u8fc7 2 \u7c7b\u5e16\u6587\u6fc0\u52b1\u7528\u6237\u4e0e\u54c1\u724c\u4e92\u52a8<\/strong>\uff0c1\uff09\u53d1\u8d77\u65f6\u5c1a\u7a7f\u642d\u6311\u6218\u8d5b\uff0c\u6fc0\u52b1\u7528\u6237\u4e0a\u4f20\u7a7f\u642d\u7167\u7247\uff0c\u83b7\u80dc\u8005\u53ef\u4ee5\u83b7\u5f97 Alo Yoga \u65b0\u54c1\u4f5c\u4e3a\u5956\u52b1\u3002\u54c1\u724c\u51e0\u4e4e\u6bcf\u6b21\u6362\u5b63\u90fd\u4f1a\u53d1\u8d77\u6311\u6218\u8d5b\uff0c\u4e14\u4f1a\u5728\u6311\u6218\u8d5b\u671f\u95f4\u7528\u4e0d\u540c\u8bdd\u672f\u518d\u6b21\u63d0\u793a\u7528\u6237\u53c2\u4e0e\u6216\u6295\u7968\u30022\uff09\u9f13\u52b1\u7528\u6237\u6311\u9009\u6700\u7231\u5355\u54c1\u3002\u6bcf\u6b21\u4e0a\u65b0\u65f6\uff0cAlo Yoga \u4f1a\u4e0a\u4f20\u65b0\u54c1\u4e00\u89c8\uff0c\u9f13\u52b1\u7528\u6237\u53c2\u4e0e\u6295\u7968\uff0c\u9009\u51fa\u6700\u7231\u5355\u54c1\u3002\u4e00\u65b9\u9762\u4fa7\u9762\u4e86\u89e3\u7528\u6237\u559c\u597d\uff0c\u53e6\u4e00\u65b9\u9762\u9f13\u52b1\u7528\u6237\u6d4f\u89c8\u65b0\u54c1\u3002<\/p>\n

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Alo Yoga 2011 \u5e74\u7684 Twitter<\/p>\n

\u9664\u6b64\u5916\uff0cAlo Yoga \u5728\u5e16\u5b50\u4e2d\u4e60\u60ef\u4f7f\u7528\u201c\u6211\u3001\u6211\u4eec\u201d\u8fd9\u6837\u7684\u5b57\u773c\uff0c\u4e5f\u7ecf\u5e38\u53d1\u5e03\u6d3b\u52a8\u3001\u62cd\u6444\u80cc\u540e\u7684\u82b1\u7d6e\u56fe\u7247\uff0c\u5c06\u81ea\u5df1\u6253\u9020\u6210\u4e00\u4e2a\u9c9c\u6d3b\u7684\u54c1\u724c\u8d26\u53f7\u3002<\/p>\n

\u9664\u4e86\u4e0d\u65ad\u6fc0\u6d3b\u8d26\u53f7\u7c89\u4e1d\uff0cAlo Yoga \u4e5f\u5728\u6781\u8054\u7edc\u4e13\u4e1a\u745c\u4f3d\u58eb\uff0c\u54c1\u724c\u4e3a\u4e13\u4e1a\u745c\u4f3d\u58eb\u63a8\u51fa\u4e86 Pro Program\uff0c\u901a\u8fc7\u7533\u8bf7\u7684\u745c\u4f3d\u58eb\u5728 Alo Yoga \u8d2d\u7269\u65f6\u53ef\u4ee5\u4eab\u53d7 75 \u6298\u4f18\u60e0\u3002<\/strong>\u901a\u8fc7\u8fd9\u7c7b\u6fc0\u52b1\u65b9\u5f0f\uff0cAlo Yoga \u4e5f\u5728\u745c\u4f3d\u7231\u597d\u8005\u4e2d\u4ea7\u751f\u4e86\u4e00\u5b9a\u8ba4\u77e5\u3002<\/p>\n<\/p>\n

\u771f\u6b63\u8ba9 Alo Yoga \u5728\u7ebf\u4e0a\u6253\u51fa\u5dee\u5f02\u7684\u5b9e\u9645\u662f Instagram\u30022010 \u5e74\uff0cInstagram \u63a8\u51fa\uff0c\u5230 2014 \u5e74\u65f6\u5df2\u7ecf\u62e5\u6709\u4e86 3 \u4ebf\u7528\u6237\uff0c\u6708\u6d3b\u8d85\u8fc7 9000 \u4e07\u3002Alo Yoga \u5728 2012 \u5e74\u6ce8\u518c\u4e86 Instagram \u8d26\u53f7\uff0c2013 \u5e74\u5f00\u59cb\uff0c\u6309\u6708\u53d1\u5e16\uff0c\u8fdb\u5165 2014 \u5e74\u5f00\u59cb\u9891\u7e41\u53d1\u5e16\u3002<\/p>\n

\u7b14\u8005\u624b\u52a8\u5237\u5b8c\u4e86 Alo Yoga \u4e3b\u8d26\u53f7\u4ece 2012 \u5e74\u5230\u73b0\u5728\u7684\u5168\u90e8 ins \u5185\u5bb9\uff0c\u201c\u8c03\u6027\u7edf\u4e00\u201d\u662f\u6211\u5bf9 Alo Yoga ins \u8d26\u53f7\u6700\u5927\u7684\u89c2\u611f\u3002<\/strong>\u4ece 2012 \u5e74\u5230\u73b0\u5728\uff0cAlo Yoga ins \u5e16\u6587\u7684\u4e3b\u8981\u5185\u5bb9\u53ea\u6709\u4e00\u4e2a\uff0c\u745c\u4f3d\u58eb\u8eab\u7740\u54c1\u724c\u4ea7\u54c1\u5728\u6237\u5916\u98ce\u5149\u6216\u8f66\u6c34\u9a6c\u9f99\u7684\u8857\u5934\u6446\u51fa\u4f18\u7f8e\u4e14\u9ad8\u96be\u5ea6\u7684\u745c\u4f3d\u59ff\u52bf\u3002<\/p>\n<\/p>\n

\u62ff Lululemon \u7684 ins \u8d26\u53f7\u505a\u5bf9\u6bd4\uff0cLululemon \u7684\u53d1\u5e16\u7c7b\u578b\u53ef\u4ee5\u603b\u7ed3\u4e3a\u51e0\u7c7b\uff0c\u4e0a\u65b0\u516c\u544a\u3001\u6d3b\u52a8\u901a\u77e5\u3001\u7a7f\u642d\u6307\u5bfc\u3001\u4e70\u5bb6\u79c0\u3001\u7528\u6237\u8bc4\u4ef7\u7b49\u7b49\uff0c\u8fd9\u4e5f\u8bb8\u4ee3\u8868\u4e86\u591a\u6570\u54c1\u724c\u7c7b\u793e\u5a92\u8d26\u53f7\u7684\u8fd0\u8425\u65b9\u5f0f\uff0c\u800c Alo Yoga \u6781\u5ea6\u7b80\u5316\u7684\u6a21\u5f0f\u63d0\u4f9b\u4e86\u4e00\u4e2a\u65b0\u601d\u8def\u3002<\/p>\n

\u6253\u5f00 Alo Yoga \u7684 ins \u4e3b\u9875\uff0c\u89c2\u611f\u4f1a\u5341\u5206\u8212\u9002\u3002\u5373\u4fbf\u662f\u5ba3\u4f20\u65b0\u54c1\uff0cAlo Yoga \u4e5f\u4f1a\u63a7\u5236\u9891\u7387\u3001\u4fdd\u8bc1\u56fe\u7247\u8d28\u611f\u7edf\u4e00\uff0c\u663e\u5f97\u683c\u5916\u514b\u5236\u3002<\/strong>\u4e0d\u4e86\u89e3 Alo Yoga \u7684\u7528\u6237\u5237\u5230\u8fd9\u4e9b\u56fe\u7247\u5f88\u53ef\u80fd\u89c9\u5f97\u8fd9\u662f\u4e00\u4e2a\u4f20\u64ad\u745c\u4f3d\u7684\u8d26\u53f7\u3002\u8fd9\u79cd\u4e0d\u663e\u773c\u3001\u5185\u5bb9\u7eaf\u7cb9\u7684\u793e\u5a92\u98ce\u683c\u65e0\u5f62\u4e2d\u4e3a Alo Yoga \u6d17\u53bb\u4e0d\u5c11\u529f\u5229\u5fc3\uff0c\u53cd\u800c\u53ef\u80fd\u83b7\u5f97\u6d88\u8d39\u8005\u66f4\u591a\u597d\u611f\u3002\u73b0\u5728\uff0cAlo Yoga \u4e3b\u8d26\u53f7\u62e5\u6709 3200 \u4e07\u5173\u6ce8\u8005\uff0c\u4e0d\u53ca Lululemon 4600 \u4e07\u7684\u6210\u7ee9\uff0c\u4f46\u8003\u8651\u5230\u4e24\u4e2a\u54c1\u724c\u7684\u4f53\u91cf\uff0cAlo Yoga \u8fd9\u4e2a\u6210\u7ee9\u5df2\u7ecf\u76f8\u5f53\u6210\u529f\u4e86\u3002<\/p>\n

\u5728\u4e3b\u8d26\u53f7\u4e0a\u96be\u4ee5\u88ab\u6ee1\u8db3\u7684\u8868\u8fbe\u6b32\uff0cAlo Yoga \u91c7\u7528\u5f00\u8bbe\u591a\u4e2a\u8d26\u53f7\u7684\u65b9\u5f0f\u89e3\u51b3\u3002<\/strong>Alo Yoga \u4e3a\u65d7\u4e0b\u7684\u5973\u58eb\u3001\u7537\u58eb\u3001\u4e2a\u62a4\u4fdd\u5065\u4ea7\u54c1\u7ebf\u3001\u745c\u4f3d\u8bfe\u7a0b\u670d\u52a1 Alo Moves \u90fd\u5f00\u8bbe\u4e86\u5355\u72ec\u7684 ins \u8d26\u53f7\uff0c\u8fd8\u6709\u4e13\u95e8\u4f20\u9012\u6b63\u80fd\u91cf\u7684 Alo Gives \u4e5f\u62e5\u6709\u5355\u72ec\u8d26\u53f7\u3002\u8fd9\u4e9b\u5782\u7c7b\u8d26\u53f7\u5728\u4e3b\u8d26\u53f7\u4e3b\u9875\u6302\u6709\u8df3\u8f6c\u94fe\u63a5\uff0c\u4e5f\u80fd\u8d77\u5230\u5bfb\u627e\u7c98\u6027\u7528\u6237\u548c\u4e3a\u7528\u6237\u8d34\u6807\u7b7e\u7684\u4f5c\u7528\u3002<\/strong>\u5728\u8fd9\u4e9b\u5782\u7c7b\u8d26\u53f7\u4e0a\uff0cAlo Yoga \u4e5f\u5949\u884c\u4e86\u4e00\u8d2f\u8c03\u6027\u7edf\u4e00\u7684\u539f\u5219\u3002<\/p>\n

\u5176\u5b9e\uff0c\u4fdd\u6301\u8c03\u6027\u7684\u539f\u5219\u4e0d\u6b62\u4f53\u73b0\u5728 Alo Yoga \u7684\u793e\u5a92\u8fd0\u8425\u4e0a\uff0c\u5728\u72ec\u7acb\u7ad9\u8bbe\u8ba1\u4e0a\u5176\u5b9e\u90fd\u6709\u4f53\u73b0\u3002<\/p>\n

\u7ebf\u4e0b\u5f00\u5e97\uff0c\u7528\u591a\u6837\u7684\u670d\u52a1\u8bb2\u540c\u4e00\u4ef6\u4e8b<\/strong><\/h2>\n

<\/h2>\n

2016 \u5e74\uff0cAlo Yoga \u8fce\u6765\u4e86\u54c1\u724c\u7684\u5206\u6c34\u5cad\u3002\u8fd9\u4e00\u5e74 Alo Yoga \u5728\u7f8e\u56fd\u7684\u6bd4\u4f5b\u5229\u5c71\u5e84\u7ec8\u4e8e\u5f00\u8bbe\u4e86\u7b2c\u4e00\u5bb6\u5b9e\u4f53\u95e8\u5e97\u3002\u4ece\u6b64\uff0cAlo Yoga \u7684\u9500\u552e\u548c\u8425\u9500\u90fd\u5f00\u59cb\u4e24\u6761\u817f\u8d70\u8def\u3002\u4f46 2020 \u5e74\uff0c\u9ed1\u5929\u9e45\u4e8b\u4ef6\u53d1\u751f\uff0c\u75ab\u60c5\u9650\u5236\u4e86\u54c1\u724c\u7684\u4e00\u5207\u7ebf\u4e0b\u6e20\u9053\uff0c\u6240\u4ee5\u5728\u8fd9\u6bb5\u65f6\u95f4\u91cc\uff0cAlo Yoga \u4e5f\u8c03\u6574\u4e86\u8425\u9500\u7b56\u7565\uff0c\u5c06\u91cd\u5fc3\u653e\u5728\u7ebf\u4e0a\uff0c\u52a0\u5927\u6548\u679c\u5e7f\u544a\u6295\u653e\u529b\u5ea6\u3001\u901a\u8fc7\u4f20\u7edf\u5a92\u4f53 PR\u3001\u9080\u8bf7\u660e\u661f\u4e3a\u54c1\u724c\u91ce\u751f\u4ee3\u8a00\uff0c\u6253\u6cd5\u548c\u5f88\u591a\u51fa\u6d77\u54c1\u724c\u5f88\u50cf\u3002<\/p>\n

\n

\u8fd1 3 \u5e74\uff0cAlo Yoga iOS App \u7684\u6295\u653e\u60c5\u51b5 | \u6765\u6e90\uff1a\u5e7f\u5927\u5927<\/p>\n

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\u8fd1 3 \u5e74\uff0cAlo Yoga Android \u7aef App \u7684\u6295\u653e\u60c5\u51b5 | \u6765\u6e90\uff1a\u5e7f\u5927\u5927<\/p>\n

\u548c\u591a\u6570\u6d77\u5916\u672c\u571f\u54c1\u724c\u76f8\u6bd4\uff0cAlo Yoga \u4e00\u65e9\u5728\u7ebf\u4e0a\u6e20\u9053\u7684\u79ef\u7d2f\u8ba9\u5b83\u9762\u5bf9\u7a81\u7136\u7684\u7ebf\u4e0b\u6e20\u9053\u88ab\u5361\u8116\u5b50\uff0c\u4e5f\u80fd\u6bd4\u8f83\u6de1\u5b9a\u3002\u518d\u52a0\u4e0a\u75ab\u60c5\u671f\u95f4\uff0c\u6d88\u8d39\u8005\u672c\u8eab\u5bf9\u8eab\u5fc3\u5065\u5eb7\u7684\u5173\u6ce8\u5ea6\u5267\u589e\uff0c\u8fd9\u6837\u7684\u5e02\u573a\u73af\u5883\u52a9\u63a8\u4e86 Alo Yoga \u589e\u957f\uff0c\u56e0\u6b64\u53ef\u4ee5\u770b\u5230Alo Yoga \u7684\u5e74\u8425\u6536\u4ece 2020 \u5e74\u7684 2 \u4ebf\u7f8e\u5143\u589e\u957f\u81f3 2022 \u5e74\u7684 10 \u4ebf\u7f8e\u5143\u3002<\/p>\n

\u4f46\u8fd9\u4e24\u5e74\u5f88\u660e\u663e\u53ea\u662f\u54c1\u724c\u589e\u957f\u7684\u7279\u6b8a\u9636\u6bb5\uff0c\u5728\u75ab\u60c5\u4e4b\u540e\uff0cAlo Yoga \u56de\u5230\u4e86\u5e38\u89c4\u8fd0\u8425\uff0c\u4e5f\u5c31\u662f 2016 \u5e74\u5f00\u59cb\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u4e24\u6761\u817f\u8d70\u8def\u3002\u5728\u7ebf\u4e0b\u5f00\u5e97\u7b56\u7565\u4e0a\uff0cAlo Yoga \u4e5f\u805a\u7126\u5728\u201c\u5c06\u745c\u4f3d\u4f20\u64ad\u81f3\u5168\u7403\u201d\u7684\u7406\u5ff5\uff0c\u4f46\u5176\u5e97\u9762\u529f\u80fd\u53c8\u6253\u51fa\u6781\u5f3a\u7684\u5dee\u5f02\u5316\uff0c\u751a\u81f3\u53d8\u6210\u4e86\u4e00\u4e9b\u8de8\u57ce\u5e02\u65c5\u884c\u6e38\u5ba2\u7684\u5c0f\u4f17\u6253\u5361\u5730\u3002<\/strong><\/p>\n

Alo Yoga \u5728\u6bd4\u4f5b\u5229\u5c71\u5e84\u7684\u7b2c\u4e00\u5bb6\u54c1\u724c\u65d7\u8230\u5e97\u5750\u843d\u5728 Canon Drive \u548c Brighton Way \u4e24\u6761\u8857\u9053\u7684\u4ea4\u53c9\u5904\uff0c\u6574\u4e2a\u95e8\u5e97\u7531\u592a\u9633\u80fd\u4f9b\u7535\u3001\u63d0\u4f9b\u7535\u52a8\u8f66\u5145\u7535\u7ad9\uff0c\u4ece\u95e8\u5e97\u8bbe\u8ba1\u4e0a\u5c31\u5b9e\u8df5\u73af\u5883\u53cb\u597d\u7684\u7406\u5ff5\uff0c\u63d0\u5347\u6d88\u8d39\u8005\u597d\u611f\u3002<\/p>\n

\u95e8\u5e97\u4e00\u5c42\u662f\u670d\u88c5\u5c55\u793a\u548c\u9500\u552e\u533a\uff0c\u6574\u4e2a\u88c5\u4fee\u91c7\u7528\u539f\u6728\u8272\u8c03\uff0c\u9075\u5faa\u7b80\u7ea6\u3001\u81ea\u7136\u7684\u98ce\u683c\u3002\u4e8c\u5c42\uff0cAlo Yoga \u6ca1\u6709\u6446\u653e\u66f4\u591a\u5546\u54c1\uff0c\u800c\u662f\u5927\u624b\u7b14\u5730\u8bbe\u8ba1\u6210\u4e86\u745c\u4f3d\u5ba4\uff0c\u7528\u6237\u53ef\u4ee5\u63d0\u524d\u5728\u5b98\u7f51\u4e0a\u9884\u7ea6\u4e0a\u8bfe\u3002\u5728\u4e24\u6761\u5546\u4e1a\u8857\u4ea4\u53c9\u5904\u8fd9\u79cd\u5bf8\u571f\u5bf8\u91d1\u7684\u5730\u65b9\u5206\u51fa\u4e00\u6574\u5c42\u7ed9\u56fa\u5b9a\u745c\u4f3d\u5ba4\uff0cAlo Yoga \u7684\u7b56\u7565\u5341\u5206\u5927\u80c6\uff0c\u4f46\u7684\u786e\u4f53\u73b0\u4e86\u54c1\u724c\u201c\u4f20\u64ad\u745c\u4f3d\u8fd0\u52a8\u201d\u7684\u51b3\u5fc3\u3002<\/p>\n<\/p>\n

Alo Yoga \u7684\u7ebf\u4e0b\u95e8\u5e97\u88ab\u79f0\u4e3a\u5e87\u62a4\u6240\uff08sanctuary\uff09\uff0c\u591a\u6570\u95e8\u5e97\u90fd\u4e0d\u53ea\u6709\u5546\u54c1\u9500\u552e\u529f\u80fd\uff0c\u5728\u4e00\u4e9b\u95e8\u5e97\u4e2d\uff0c\u9664\u4e86\u745c\u4f3d\u5ba4\uff0c\u8fd8\u8bbe\u7f6e\u4e86\u6709\u673a\u98df\u7269\u3001\u5496\u5561\u9910\u5427\u3002\u5728\u95e8\u5e97\u5468\u8fb9\u7684\u5e7f\u573a\u3001\u8857\u9053\u4e0a\uff0cAlo Yoga \u65f6\u4e0d\u65f6\u4f1a\u4e3e\u529e\u96c6\u4f53\u51a5\u60f3\u3001\u745c\u4f3d\u4e3b\u9898\u7684\u6c99\u9f99\u3002<\/p>\n<\/p>\n

\u8fd9\u4e9b\u9500\u552e\u4ea7\u54c1\u4e4b\u5916\u7684\u670d\u52a1\u5e76\u4e0d\u662f\u5355\u7eaf\u5730\u8ba8\u597d\u6d88\u8d39\u8005\u3002\u9996\u5bb6\u95e8\u5e97\u63a8\u51fa\u65f6\uff0c\u521b\u59cb\u4eba\u53d7\u8bbf\u65f6\u63d0\u5230\u4e86\u4e00\u4e2a\u65b0\u7406\u5ff5\u201cfrom studio to street\uff08\u5c06\u745c\u4f3d\u4ece\u745c\u4f3d\u5ba4\u5e26\u5230\u5927\u8857\u5c0f\u5df7\uff09\u201d\uff0c\u4f5c\u4e3a\u5176\u201cbring yoga to the world\u201d\u7684\u5b9e\u8df5\u3002<\/strong><\/p>\n

Alo Yoga \u8ba4\u4e3a\uff0c\u5f53\u4e00\u4e2a\u4eba\u517b\u6210\u745c\u4f3d\u4e60\u60ef\uff0c\u8eab\u4f53\u4f1a\u51fa\u73b0\u53d8\u5316\uff0c\u8fd8\u4f1a\u6162\u6162\u57f9\u517b\u601d\u8def\u6e05\u6670\u3001\u6e05\u9192\u3001\u51b7\u9759\u3001\u5e73\u548c\u7b49\u54c1\u8d28\uff0c\u8fd9\u4e9b\u54c1\u8d28\u4e5f\u4f1a\u8ba9\u4eba\u5728\u751f\u6d3b\u4e2d\u53d7\u76ca\uff0c\u4e5f\u4f1a\u4f53\u73b0\u5728\u4eba\u4eec\u7684\u751f\u6d3b\u4e60\u60ef\u4e2d\u3002\u8fd9\u662f\u201cfrom studio to street\u201d\u7684\u771f\u5b9e\u542b\u4e49\uff0c\u4e5f\u5c31\u89e3\u91ca\u4e86 Alo Yoga \u4e3a\u4ec0\u4e48\u4f1a\u7ed9\u95e8\u5e97\u8bbe\u7f6e\u8fd9\u4e48\u591a\u9644\u52a0\u529f\u80fd\u3002<\/p>\n

\u4e0d\u8bba\u662f\u63d0\u4f9b\u6709\u673a\u98df\u54c1\u3001\u6c34\u7597\u670d\u52a1\u8fd8\u662f\u745c\u4f3d\u8bfe\u7a0b\uff0cAlo Yoga \u4f3c\u4e4e\u5728\u6f5c\u79fb\u9ed8\u5316\u5730\u5f15\u5bfc\u5176\u6d88\u8d39\u8005\uff0c\u7ed9\u4ed6\u4eec\u63d0\u4f9b\u4e00\u4e2a\u7406\u60f3\u751f\u6d3b\u7684\u8303\u672c\u3002\u5851\u9020\u6d88\u8d39\u8005\u7684\u540c\u65f6\u4e5f\u5728\u5851\u9020\u54c1\u724c\u672c\u8eab\uff0c\u8ba9\u5916\u754c\u60f3\u5230 Alo Yoga\uff0c\u8111\u4e2d\u5c31\u4f1a\u6d6e\u73b0\u201c\u70ed\u7231\u8fd0\u52a8\u3001\u5c0a\u91cd\u81ea\u7136\u3001\u5403\u7740\u6709\u673a\u5065\u5eb7\u98df\u7269\u7684\u7cbe\u81f4\u5973\u6027\u201d\u5f62\u8c61\u3002<\/p>\n

\u8fd9\u6216\u8bb8\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u6ce8\u5b9a\u8981\u8d70\u5230\u7ebf\u4e0b\u7684\u539f\u56e0\uff0c\u591a\u89d2\u5ea6\u3001\u5168\u65b9\u4f4d\u7684 storytelling \u5728\u6253\u52a8\u6d88\u8d39\u8005\u4e0a\u6548\u7387\u660e\u663e\u66f4\u9ad8\u3002\u867d\u7136 Alo Yoga \u8fd9\u6837\u7684\u5927\u624b\u7b14\u672a\u5fc5\u80fd\u88ab\u591a\u6570\u54c1\u724c\u6548\u4eff\uff0c\u4f46\u901a\u8fc7\u975e\u76f4\u7ed9\u7684\u5f62\u5f0f\u89e6\u8fbe\u6d88\u8d39\u8005\uff0c\u5b8c\u5168\u80fd\u88ab\u51fa\u6d77\u54c1\u724c\u6548\u4eff\u3002<\/p>\n

\u5199\u5728\u6700\u540e<\/strong><\/h2>\n

Lululemon \u7684\u95e8\u5e97\u8fd0\u8425\u7b56\u7565\u4e5f\u662f\u54c1\u724c\u4eec\u4e00\u76f4\u5b66\u4e60\u7684\u5730\u65b9\uff0c\u5728 Lululemon \u7684\u91cd\u8981\u95e8\u5e97\u4e2d\uff0c\u5e97\u5458\u5728\u8d27\u67b6\u4e0a\u5b89\u88c5\u6eda\u8f6e\uff0c\u4e0b\u5348\u5356\u8d27\u3001\u65e9\u665a\u5c06\u95e8\u5e97\u6539\u6210\u745c\u4f3d\u5ba4\uff0c\u4e3e\u529e In-Store Yoga \u7684\u54c1\u724c\u6d3b\u52a8\u3002Lululemon \u7684\u5e97\u5458\u4e5f\u88ab\u8981\u6c42\u81ea\u5df1\u5148\u6210\u4e3a\u6559\u58eb\uff0c\u5c55\u793a\u5065\u5eb7\u6709\u6d3b\u529b\u7684\u7cbe\u795e\u9762\u8c8c\u3002<\/p>\n

\u4f46\u4e5f\u8bb8\u662f\u56e0\u4e3a\u54c1\u724c\u5feb\u901f\u6269\u5f20\uff0c\u7b14\u8005\u6700\u8fd1\u4e3b\u89c2\u611f\u53d7\u5230 Lululemon \u4f3c\u4e4e\u53d8\u5f97\u201c\u4f18\u8863\u5e93\u5316\u201d\u4e86\u3002<\/strong>\u524d\u4e24\u5929\uff0c\u7b14\u8005\u53bb\u901b\u4e86 2 \u5bb6\u4e0a\u6d77\u548c\u5317\u4eac\u7684 Lululemon \u95e8\u5e97\uff0c\u4e00\u5bb6\u4f4d\u4e8e\u8679\u6865\u673a\u573a\uff0c\u4e00\u5bb6\u4f4d\u4e8e\u82b3\u8349\u5730\u8d2d\u7269\u4e2d\u5fc3\uff0c\u610f\u5916\u5730\uff0c\u4e24\u5bb6\u95e8\u5e97\u7684\u6c1b\u56f4\u5f88\u76f8\u4f3c\u3002<\/p>\n

\u987e\u5ba2\u7edc\u7ece\u4e0d\u7edd\uff0c\u663e\u5f97\u5e97\u91cc\u6709\u70b9\u62e5\u6324\u3002\u745c\u4f3d\u88e4\u7684\u7acb\u88c1\u4eba\u53f0\u4e0b\u65b9\uff0c\u5bf9\u5e94\u6302\u7740\u5404\u5f0f\u7684 SKU\uff0c\u4ea7\u54c1\u4e00\u4ef6\u53e0\u4e00\u4ef6\uff0c\u586b\u6ee1\u4e86\u4e00\u6574\u9762\u5899\uff0c\u4e2d\u95f4\u4e5f\u5b89\u6392\u4e86\u4e0d\u5c11\u4ea7\u54c1\u62dc\u8bbf\u53f0\u3002\u8fd9\u6837\u7684\u5e03\u7f6e\u4e0b\uff0c\u6574\u4e2a\u95e8\u5e97\u5e76\u6ca1\u6709\u5f88\u5927\u7684\u53ef\u4ee5\u8d70\u52a8\u7684\u7a7a\u95f4\u3002\u987e\u5ba2\u4eec\u5927\u591a\u72ec\u81ea\u6311\u9009\uff0c\u4f46\u5e97\u5458\u8fd8\u662f\u817e\u4e0d\u51fa\u65f6\u95f4\u53bb\u6574\u7406\u4e00\u4e0b\u88ab\u7ffb\u4e71\u7684\u8863\u67b6\u3002<\/p>\n

\u8fd9\u6837\u7684\u573a\u9762\u8ba9\u7b14\u8005\u611f\u89c9\u4eff\u4f5b\u8fdb\u5165\u4e00\u5bb6\u5feb\u65f6\u5c1a\u5356\u573a\uff0c\u7ed5\u573a\u4e00\u5708\uff0c\u6765\u4e0d\u53ca\u6162\u6162\u6311\u9009\uff0c\u5c31\u4ece\u52c9\u5f3a\u4eba\u5c11\u7684\u7537\u88c5\u533a\u79bb\u5f00\u4e86\u3002<\/p>\n

\u4e0d\u6b62\u662f\u7ebf\u4e0b\u95e8\u5e97\u5e26\u6765\u7684\u89c2\u611f\uff0c\u8d8a\u505a\u8d8a\u591a\u7684\u54c1\u7c7b\u3001\u4ec0\u4e48\u90fd\u60f3\u8bf4\u7684\u793e\u5a92\u8d26\u53f7\uff0c\u90fd\u8ba9\u7b14\u8005\u611f\u89c9\u8fd9\u4e2a\u54c1\u724c\u548c\u539f\u672c\u6709\u4e86\u4e00\u4e9b\u533a\u522b\uff0c\u8fd9\u662f\u54c1\u724c\u5728\u589e\u957f\u4e2d\u7684\u4e00\u4e2a\u9009\u62e9\u3002<\/p>\n

\u672c\u6587\u62c6\u89e3\u7684 Alo Yoga \u6216\u8bb8\u63d0\u4f9b\u4e86\u4e00\u4e2a\u53e6\u4e00\u79cd\u601d\u8def\u3002\u73b0\u5728\u7684 Alo Yoga \u9664\u4e86\u7537\u5973\u745c\u4f3d\u670d\uff0c\u4e5f\u8986\u76d6\u5230\u4e86\u7537\u5973\u4f11\u95f2\u670d\u3001\u978b\u5c65\u914d\u4ef6\u3001\u4e2a\u62a4\u4ea7\u54c1\u751a\u81f3\u8865\u5145\u5242\u7c7b\u76ee\uff0c\u4f46\u5176\u7ebf\u4e0a\u3001\u7ebf\u4e0b\u6293\u5927\u653e\u5c0f\u3001\u805a\u7126\u5728\u201c\u745c\u4f3d\u4f20\u64ad\u201d\u8fd9\u4e00\u7406\u5ff5\u4e0a\u7684\u505a\u6cd5\u81f3\u5c11\u8ba9\u54c1\u724c\u73b0\u5728\u770b\u8d77\u6765\u4e5f\u4fdd\u6301\u4e86\u7edf\u4e00\u8c03\u6027\u548c\u7279\u6b8a\u5b9a\u4f4d\u3002<\/p>\n

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