\u7f16\u8005\u6309\uff1a\u672c\u6587\u6765\u81ea\u5fae\u4fe1\u516c\u4f17\u53f7 ThinkingSlow\u7f13\u6162\u601d\u8003\uff08ID:ThinkingSlow\uff09\uff0c\u4f5c\u8005\uff1a\u6234\u6c68\uff0c\u5fae\u65b0\u521b\u60f3\u7ecf\u6388\u6743\u8f6c\u8f7d\u3002<\/p>\n
1986\u5e74\u4f2f\u514b\u5e0c\u5c14\u7684\u51c0\u8d44\u4ea7\u589e\u957f$462.5M, \u589e\u957f\u738726.1%\u3002 <\/p>\n
\u6536\u8d2d\u662f\u4e00\u4ef6\u5f88\u96be\u7684\u4e8b\u60c5\u3002\u4ece1965\u52301986\u5e74\u768422\u5e74\uff0c\u5df4\u83f2\u7279\u901a\u8fc7\u6536\u8d2d\uff0c\u6536\u96c6\u5230\u7684\u4f18\u79c0CEO\u5305\u62ec\uff1a\u5185\u5e03\u62c9\u65af\u52a0\u5bb6\u5177\u57ce\u7684Mrs.B\uff0c\u56fd\u6c11\u4fdd\u9669\u7684Mike Goldberg\uff0c\u559c\u8bd7\u7cd6\u679c\u7684Chuck Huggins\uff0c\u6c34\u725b\u57ce\u65b0\u95fb\u7684Stan Lipsey\uff0c\u65af\u79d1\u7279-\u8d39\u7b56\u5c14\u96c6\u56e2\u7684Ralph Schey\u548c\u65b0\u6536\u8d2d\u7684\u8d39\u5e0c\u6d77\u9ed8\u5144\u5f1f\u516c\u53f8\u7684Bob Heldmans\u3002<\/p>\n
\u8fd9\u4e9b\u540d\u5b57\u653e\u5728\u4eca\u5929\u770b\u90fd\u6709\u70b9\u9ed8\u9ed8\u65e0\u95fb\u3002\u7f57\u9a6c\uff0c\u4e0d\u662f\u4e00\u5929\u5efa\u6210\u7684\u3002\u53ea\u6709\u66f4\u4f18\u79c0\u7684\u7ecf\u7406\u4eba\uff0c\u624d\u80fd\u6210\u5c31\u4f2f\u514b\u5e0c\u5c14\u7684\u672a\u6765\u3002<\/p>\n
\u5df4\u83f2\u7279\u5f15\u7528\u4e86\u5965\u7f8e\u5e7f\u544a\u516c\u53f8\u7684\u521b\u59cb\u4ebaDavid Ogilvy\u7684\u8bdd\uff1a\u201c\u4e00\u4e2a\u7ec4\u7ec7\u5982\u679c\u627e\u7684\u4eba\u90fd\u8d8a\u6765\u8d8a\u77ee\uff0c\u90a3\u4e48\u8fd9\u4e2a\u7ec4\u7ec7\u91cc\u5f88\u5feb\u90fd\u662f\u4f8f\u5112\u3002\u5982\u679c\u627e\u7684\u4eba\u90fd\u8d8a\u6765\u8d8a\u9ad8\uff0c\u90a3\u4e48\u5f88\u5feb\u7ec4\u7ec7\u91cc\u5c31\u90fd\u662f\u5de8\u4eba\u3002\u201d<\/p>\n
1986\u5e74\uff0c \u4f2f\u514b\u5e0c\u5c1475%\u7684\u51c0\u8d44\u4ea7\u90fd\u5728\u4e09\u5bb6\u4e0a\u5e02\u516c\u53f8\u91cc\u9762\uff1aGEICO\uff0c\u534e\u76db\u987f\u90ae\u62a5\u548c\u5927\u90fd\u4f1a\u5e7f\u64ad\u516c\u53f8\u3002\u5df4\u83f2\u7279\u548c\u8292\u683c\u80fd\u505a\u7684\u53ea\u6709\u4e24\u4ef6\u4e8b\u60c5\uff1a1\uff09\u627e\u66f4\u597d\u7684\u7ecf\u7406\u4eba 2\uff09\u6295\u8d44<\/p>\n
\u6295\u8d44\u5bf9\u4ed6\u4eec\u6311\u6218\u4e3b\u8981\u6765\u81ea\u4e8e\u94b1\u8d8a\u6765\u8d8a\u591a\u3002\u94b1\u4ea7\u751f\u7684\u901f\u5ea6\uff0c\u6bd4\u597d\u60f3\u6cd5\u6765\u7684\u5feb\u3002<\/p>\n
\u4f2f\u514b\u5e0c\u5c14\u7684\u4e1a\u52a1\u7279\u70b9\u51b3\u5b9a\u4e86\u5b83\u7684\u94b1\u8d8a\u6765\u8d8a\u591a\uff1a<\/p>\n
1\uff09 \u6295\u8d44\u56de\u62a5\u7387\u9ad8\u4e8e\u884c\u4e1a\u5e73\u5747<\/p>\n
2\uff09\u6240\u6709\u7684\u5229\u6da6\u90fd\u7559\u5b58\u7528\u4e8e\u590d\u5229\u589e\u957f<\/p>\n
3\uff09\u9009\u62e9\u7684\u4e1a\u52a1\u90fd\u662f\u4e0d\u592a\u9700\u8981\u8d44\u672c\u9a71\u52a8\u7684\u4e1a\u52a1<\/p>\n
GEICO\u4fdd\u9669\u516c\u53f8\u7684\u589e\u957f\u6709\u4e24\u7ea7\u706b\u7bad\u3002\u4e00\u7ea7\u662f\u6c7d\u8f66\u4fdd\u9669\u4e1a\u52a1\uff0c\u53e6\u5916\u4e00\u7ea7\u662f\u6295\u8d44\u4e1a\u52a1\u3002<\/p>\n
\u8f9b\u666e\u68ee1980-2010\u5e74\u62c5\u4efbGEICO\u4fdd\u9669\u9996\u5e2d\u6295\u8d44\u5b98\uff0c\u4f46\u662f\u5374\u5e76\u975e\u5bb6\u55bb\u6237\u6653\u3002<\/p>\n
\u4ed6\u768430\u5e74\u671f\u5e74\u5316\u56de\u62a5\u4e1a\u7ee9\u8fbe\u523023%\uff0c\u8d85\u8d8a\u4e86\u540c\u671f\u6807\u666e7%\uff0c\u6253\u8d25\u4e86\u5df4\u83f2\u7279\u540c\u671f\u7eaa\u5f55\u3002\u5f53\u7136\uff0c\u5df4\u83f2\u7279\u7684\u8d44\u91d1\u91cf\u662f\u8f9b\u666e\u68ee\u7684\u5f88\u591a\u500d\u3002\u5df4\u83f2\u7279\u79f0\u4ed6\u4e3a\u201c\u5165\u9009\u6295\u8d44\u540d\u4eba\u5802\u5f53\u4e4b\u65e0\u6127\u7684\u4eba\u7269\u201d\u3002<\/p>\n
\u5df4\u83f2\u7279\u57281986\u5e74\u7684\u80a1\u4e1c\u4fe1\u91cc\u9762\u5217\u51fa\u4e86\u8f9b\u666e\u68ee\u548c\u6807\u666e\u7684\u4e03\u5e74\u4e1a\u7ee9\u5bf9\u6bd4\uff0c\u9664\u4e86\u4e00\u5e74\u4f4e\u4e8e\u6807\u666e\uff0c\u5176\u4ed6\u7684\u90fd\u662f\u8d85\u8fc710~20%\u3002<\/p>\n
\u8f9b\u666e\u68ee1936\u5e74\u51fa\u751f\u4e8e\u829d\u52a0\u54e5\uff0c\u6bd5\u4e1a\u4e8e\u666e\u6797\u65af\u987f\u5927\u5b66\u6587\u5b66\u7855\u58eb\uff0c\u5728\u7559\u6821\u6559\u4e66\u4e00\u6bb5\u65f6\u95f4\u540e\u8fdb\u5165\u4e00\u5bb6\u829d\u52a0\u54e5\u6295\u8d44\u516c\u53f8\uff0c\u4e03\u5e74\u540e\u6210\u4e3a\u5408\u4f19\u4eba\uff0c\u540e\u53c8\u6210\u4e3a\u897f\u90e8\u8d44\u4ea7\u7684CEO\u3002<\/p>\n
1979\u5e74\uff0cGEICO\u8463\u4e8b\u957fJack Byrne\u5bfb\u627e\u65b0\u7684\u9996\u5e2d\u6295\u8d44\u5b98\uff0c\u5df4\u83f2\u7279\u5728\u8be2\u95ee\u4e86\u8f9b\u666e\u68ee\u7684\u4e2a\u4eba\u6301\u4ed3\u7ec4\u5408\u540e\uff0c\u540c\u610f\u8f9b\u666e\u68ee\u51fa\u4efb\uff0c\u8f9b\u666e\u68ee\u63d0\u51fa\u7684\u6761\u4ef6\u662f\uff1a\u5b8c\u5168\u81ea\u4e3b\uff0c\u4e0d\u53d7\u5e72\u6d89\u7684\u7ba1\u7406\u6295\u8d44\u3002<\/p>\n
\u8f9b\u666e\u68ee\u6700\u8f89\u714c\u7684\u4e00\u6218\u662f90\u5e74\u4ee3\u671f\u62bc\u6ce8\u8010\u514b\uff0c\u521b\u9020\u767e\u500d\u7684\u6295\u8d44\u7eaa\u5f55\u3002<\/p>\n
\u5df4\u83f2\u7279\u66fe\u95ee\u4ed6\uff1a\u201c\u5bf9\u6bd4\u53ef\u53e3\u53ef\u4e50\u548c\u8010\u514b\uff0c\u54ea\u4e2a\u516c\u53f8\u672a\u6765\u8868\u73b0\u66f4\u597d\uff1f\u201c \u8f9b\u666e\u68ee\u56de\u7b54\u8bf4\uff1a\u201c\u8010\u514b\u5c06\u6253\u8d25\u53ef\u53e3\u53ef\u4e50\uff0c\u56e0\u4e3a\u53ef\u4e50\u5df2\u7ecf\u4f20\u64ad\u5230\u5168\u4e16\u754c\uff0c\u672a\u6765\u589e\u957f\u662f\u6709\u9650\u7684\uff0c\u800c\u8010\u514b\u4ec5\u4ec5\u5728\u7f8e\u56fd\u5e02\u573a\u9886\u5148\uff0c\u6d77\u5916\u8fd8\u662f\u7a7a\u767d\uff0c\u5e76\u4e14\u8010\u514b\u76ee\u524d\u4f18\u52bf\u662f\u8fd0\u52a8\u978b\uff0c\u672a\u6765\u8fd8\u6709\u8fd0\u52a8\u670d\u88c5\u53ef\u4ee5\u8fdb\u5165\uff0c\u5728\u521b\u59cb\u4eba\u83f2\u5c14.\u5948\u7279\u7684\u9886\u5bfc\u4e0b\uff0c\u8010\u514b\u54c1\u724c\u4f1a\u8d70\u5411\u5168\u7403\u3002\u201d <\/p>\n
\u666e\u901a\u7684\u4eba\u8bb0\u4f4f\u8f9b\u666e\u68ee\u7684\u4e00\u6761\u6295\u8d44\u6cd5\u5219\u5c31\u4f1a\u6536\u76ca\uff1a\u201c\u5373\u4f7f\u5bf9\u8bc4\u4ef7\u5f88\u9ad8\u7684\u4f01\u4e1a\uff0c\u4e5f\u53ea\u652f\u4ed8\u5408\u7406\u7684\u4ef7\u683c\u3002\u201c \u90a3\u4e48\uff0c\u60f3\u60f3\u4eca\u5929\u7684\u82f1\u4f1f\u8fbe\u5427\uff0c\u5b83\u4f1a\u91cd\u590d\u5fae\u8f6f\u8fc7\u53bb20\u5e74\u7684\u4f30\u503c\u6545\u4e8b\u5417\uff1f<\/p>\n
\u8f9b\u666e\u68ee\u66fe\u662f\u5df4\u83f2\u7279\u6307\u5b9a\u7684\u6295\u8d44\u63a5\u73ed\u4eba\uff0c\u65e0\u59482011\u5e74\u4ed6\u6267\u610f\u9000\u4f11\u3002<\/p>\n
1986\u5e74\uff0c\u8981\u627e\u5230\u597d\u7684\u6295\u8d44\u6807\u7684\u4e0d\u5bb9\u6613\uff0c\u503a\u5238\u548c\u80a1\u7968\u90fd\u6ca1\u6709\u592a\u5927\u5438\u5f15\u529b\u3002<\/p>\n
\u6f14\u5458Mae West\u56de\u7b54\u5979\u559c\u6b22\u8c01\u8fd9\u4e2a\u95ee\u9898\u7684\u65f6\u5019\u8bf4\uff1a\u201d\u6211\u559c\u6b22\u4e24\u79cd\u7537\u4eba- \u56fd\u5185\u7684\u548c\u56fd\u5916\u7684\u3002\u201c \u5df4\u83f2\u7279\u8bf4\u81ea\u5df1\u7684\u60c5\u51b5\u6070\u6070\u76f8\u53cd\u3002<\/p>\n
\u4ed6\u9010\u4e00\u70b9\u8bc4\u4e86\u4fdd\u9669\u53ef\u4ee5\u6295\u8d44\u7684\u4e94\u4e2a\u95e8\u7c7b\uff0c\u5305\u62ec\uff1a<\/p>\n
1\uff09\u957f\u671f\u80a1\u7968\u6295\u8d44<\/p>\n
2\uff09\u957f\u671f\u56fa\u5b9a\u6536\u76ca\u503a\u5238<\/p>\n
3\uff09\u4e2d\u671f\u56fa\u5b9a\u6536\u76ca\u503a\u5238<\/p>\n
4\uff09\u77ed\u671f\u73b0\u91d1\/\u56fd\u5e93\u5238\u7b49\u4ef7\u7269<\/p>\n
5\uff09\u77ed\u671f\u5957\u5229\u6295\u8d44<\/p>\n
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\u6050\u60e7\u548c\u8d2a\u5a6a\uff0c\u8fd9\u4e24\u4e2a\u8d85\u7ea7\u611f\u67d3\u7684\u75c5\u6bd2\uff0c\u6c38\u8fdc\u5b58\u5728\u4e8e\u6295\u8d44\u5e02\u573a\uff0c\u8c01\u4e5f\u65e0\u6cd5\u9884\u6d4b\u4ec0\u4e48\u65f6\u5019\u5f00\u59cb\uff0c\u4ec0\u4e48\u65f6\u5019\u7ed3\u675f\u3002\u5df4\u83f2\u7279\u7684\u540d\u8a00\u662f\uff1a\u201d\u5728\u522b\u4eba\u8d2a\u5a6a\u7684\u65f6\u5019\u6050\u60e7\uff0c\u5728\u522b\u4eba\u6050\u60e7\u7684\u65f6\u5019\u8d2a\u5a6a\u3002\u201c<\/p>\n
1986\u5e74\u7684\u5e02\u573a\u662f\u663e\u7136\u7684\u725b\u5e02\uff0c\u5e02\u573a\u4e0a\u6ca1\u6709\u4efb\u4f55\u6050\u60e7\uff0c\u5df4\u83f2\u7279\u627e\u4e0d\u5230\u7b26\u5408\u81ea\u5df1\u4e09\u4e2a\u6807\u51c6\u7684\u516c\u53f8\u3002<\/p>\n
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\u77ed\u671f\u7684\u5e02\u573a\u72c2\u70ed\u6216\u8bb8\u4f1a\u8ba9\u4eba\u5fd8\u6389\u5e95\u5c42\u7684\u6570\u5b66\u89c4\u5f8b\uff0c\u4f46\u662f\u89c4\u5f8b\u6c38\u8fdc\u4e0d\u4f1a\u6d88\u5931\u3002<\/p>\n
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